Advisors
| Marti Barletta — Advisor — IMMN |
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President and CEO —The TrendSight Group |
Marti Barletta helps organizations get smart about women. She is the author of the groundbreaking book, Marketing to Women, which is now available in 17 languages, and co-author with Tom Peters of Trends (July 2005). Her most recent book, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, breaks the story on the unprecedented buying power of women in their prime (ages 50-70) and details why this “silver bullet” segment is the prime source of business growth for the next two decades.
A Wharton MBA, Barletta founded her company, The TrendSight Group (www.trendsight.com), to help companies achieve higher sales, share and brand engagement by better understanding how to motivate women buyers, including consumers, corporate executives and business owners. Her consulting clients have included Acton, Allstate, B101, Deloitte Consulting, Ford, Frito-Lay, GE Appliances, Gold Eagle, Logitech, Neuberger Berman, New York Life, Seasonique, Serta, Trade Secret, Toys R Us, Volvo and Wachovia. Recently, Marti has been expanding her proprietary GenderTrends™ principles to apply to recruiting and retaining more women in the workplace as companies prepare for the severe shortage of skilled talent predicted to become a critical limitation on company success within the next three years. Barletta currently serves on the Advisory Boards of GRAND magazine, International Mature Marketing Network, and Embrace Pet Insurance; and is a member of the distinguished Women Gurus Network.
As the recognized international authority on marketing to women, Barletta has been quoted on CBS Evening News, ABC Money Matters, MSNBC’s Squawk Box and NPR’s Talk of the Nation, among others, as well as in the Wall Street Journal, New York Times, USA Today, Fast Company, Business Week, Entrepreneur and many other publications worldwide. Her dynamic style, command of her subject and passion for her topic have made her a popular speaker at hundreds of corporations and professional associations. Combining gender expertise, marketing experience and a lively sense of humor, her keynotes and workshops deliver eye-opening insights that audiences find highly entertaining and actionable.
Contact Marti Barletta at: info@trendsight.com
www.trendsight.com
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| Brent Green — Advisor — IMMN |
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Boomer Marketing Expert, Author, International Speaker, Creative Strategist, Copywriter — Brent Green & Associates, Inc. |
Brent Green is a marketing communication strategist, creative director, copywriter, author, speaker, and trainer with focus on generational marketing. He is author of Marketing to Leading–Edge Baby Boomers: Perceptions, Principles, Practices, Predictions. Established in 1986 and located in Denver, Brent Green & Associates, Inc. is an internationally award–winning firm that develops integrated marketing communication programs with emphasis on direct response media, integrated sales promotions, marketing public relations, and senior executive training. His firm has received more than 50 regional, national, and international awards for creative excellence.
Brent will publish two books in 2010. Generation Reinvention examines how Boomers today are changing business, marketing, aging and the future. About one&ndashthird of the book addresses marketing to Baby Boomer men. His literary novel, Noble Chaos, vividly recounts the defining years of this generation during the Vietnam War era, told from a college student perspective.
Contact Brent Green at: brent@bgassociates.com
www.bgassociates.com
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| Dr. Florian Kohlbacher — Advisor — IMMN |
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Senior Research Fellow — German Institute for Japanese Studies (DIJ) Tokyo |
Dr. Florian Kohlbacher is Senior Research Fellow at the German Institute for Japanese Studies (DIJ) Tokyo, where he is currently managing a research project on the implications of demographic change for businesses. Florian is a Fellow of the World Demographic & Ageing Forum as well as an Honorary Board member of the International Mature Marketing Network (IMMN) and teaches business and management at different universities in Tokyo. He is the author of International Marketing in the Network Economy: A Knowledge-Based Approach, Palgrave 2007, and co–editor of The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change, Springer, 2008.
Contact Dr. Florian Kohlbacher at: kohlbacher@dijtokyo.org
www.dijtokyo.org
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| Kurt Medina — Advisor — IMMN |
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President and CEO — Medina Associates |
Kurt Medina has over 25 years experience of line and consulting experience in the Medicare world. He is former Senior Vice President and head of the $75 million Senior Services Division at National Liberty Insurance (lead product – Medicare Supplement) and has been a consultant specializing in the mature market since 1991.
A partial list of his blue chip consulting clients includes Humana, MetLife, Genworth Reverse Mortgage, AARP, Equitable, Physicians Mutual, Fallon Healthcare, Hoveround, iGrandparents.com, Readers Digest, Prudential, Starkey Hearing Aids and many more.
In addition to consulting for companies, Kurt also speaks regularly on mature marketing topics and presents custom 50+ seminars for a number of corporations each year. Additionally, he created and gave The Direct Marketing Association’s 2-day seminar Mastering the 50+ Marketplace for over 13 years and co-authored the book with John Migliaccio.
Contact Kurt Medina at: kurtmedina@medinaassociates.com
www.medinaassociates.com
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| Hiroyuki (Hiro) Murata — Advisor — IMMN |
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President — Murata Associates, Inc. |
Hiroyuki Murata is a well–known expert on the 50+ market and an opinion leader on aging issues in Japan. Among his noteworthy accomplishments, Murata introduced Curves, the world’s largest fitness chain for women, to Japan and helped make it a successful business. He is also responsible for bringing the first college–linked retirement community in Kobe, Japan. His recent clients include Toyota Motor, NTT DoCoMo, Dentsu, AXA Financial Life Insurance, JTB, Tokyo Electric Power, Nomura Securities, Panasonic Electric Work, Mitsui Fudosan, and many other major leading companies.
Murata is the author of several books, including The Business of Aging: 10 Successful Strategies for a Diverse Market, and Seven Paradigm Shifts in Thinking about the Business of Aging, Retirement Moratorium: What Will the Not–Retired Boomers Change? They have been described as “must read books” by more than 30 leading publications including Nikkei, Nikkei Business, Yomiuri, and Japan Industry News. Murata is translator of The Mature Mind: The Positive Power of the Aging Brain by Gene Cohen. His next translation will be The Myth of Alzheimer’s: What You Aren’t Being Told About Today’s Most Dreaded Diagnosis by Peter Whitehouse.
Murata serves as Professor at Institute of Development, Aging, and Cancer (IDAC), Tohoku University. IDAC is only National University institute with name of “Aging” and leading research institute on brain imaging, aging mechanism, and human development. He also serves as a Visiting Professor of Kansai University. Murata serves as a member of Advisory Board to The World Demographic Association (Switzerland) and ThirdAge, Inc. (U.S.), International.
Contact Hiroyuki Murata at: hiro@muratainc.com
www.muratainc.com
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| Chuck Nyren — Advisor — IMMN |
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Creative Strategist, Author, International Speaker, Consultant focusing on the 50+ demographic — nyrenagency |
Chuck Nyren is an award–winning advertising video producer, author, creative strategist, speaker, consultant, and copywriter focusing on The Baby Boomer Market.
Chuck has been a consultant for a wide range of companies including Harris Interactive, AARP, AstraZeneca, Plus Magazine (The Netherlands), Bayard Press (France), Roularta Media Group (Belgium), The Seattle Direct Marketing Association, WPP’s Commonhealth, and Omnicom Group. He is a consultant with The Faith Popcorn BrainReserve TalentBank, and is on the Advisory Board of GRAND Magazine and The International Mature Marketing Network (IMMN).
Through the years he has written copy and/or has been a creative strategist for Microsoft, Mackie Designs and various international professional audio manufacturers, many small Seattle–based ad agencies and companies, and numerous television and radio stations. Chuck has won three International Competition Cindy® Awards (Cinema in Industry), two Gold and one Silver.
He has presented at public and private national and international business conferences and seminars in New York, Chicago, Phoenix, Stockholm, Oslo, Brussels, Utrecht, Augsburg, Paris, and Madrid.
Chuck has been interviewed by The New York Times, The Los Angeles Times, The Dallas Morning News, The Kansas City Star, BusinessWeek, CNBC, CBS Market Watch, WNYC-FM (NPR), KIRO (Seattle), WBIX (Boston), The Irish Times, Ad Age’s The Advertising Show, Selling to Seniors Magazine, Advantages and Counselor Magazines, U.S. News & World Report, Sports Business Journal, Aging Today, and many other media outlets worldwide. Chuck was recently a talking head on The History Channel/AARP Television Series “Our Generation.”
Contact Chuck Nyren at: nyrenagency@gmail.com
www.advertisingtobabyboomers.blogspot.com
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| Dick Stroud — Advisor — IMMN |
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Consultant, Lecturer , Writer — 20plus30 Consulting |
Dick Stroud is a consultant, lecturer and writer. He is the founder and MD of the marketing consultancy 20plus30 that assists companies improve all aspects of their marketing to the over–50s generation.
Before launching 20plus30 he worked in the digital marketing industry and authored the textbook Internet Strategies. He was also a visiting lecturer at London Business School. Dick’s early career included working for IBM and PA Management Consultants.
His latest book, The 50–Plus Market, is Europe’s best selling book about marketing to older consumers. His most recent ventures are InTwoFocus—the UK’s first Web video agency focused on the over–50s and www.apps4boomers.com—the first blog dedicated to smartphone applications that are relevant to older consumers.
Contact Dick Stroud at: dick@20plus30.com
www.20plus30.com
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| David B. Wolfe — Advisor — IMMN |
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Consumer Behavior Expert — The Center for Ageless Marketing |
David B. Wolfe is an internationally recognized consumer behavior expert. He has fielded assignments abroad in Asia, Africa, and Europe. Wolfe, who originated developmental relationship marketing (DRM), is principal author of Ageless Marketing: Reaching the Hearts and Minds of the New Customer Majority (2003).
Wolfe is a thought leader in marketing and acknowledged by many as the foremost expert in second half markets—markets consisting of people 40 and older who today outnumber adults aged 18–39 by 134 million to 86 million.
Wolfe also is the author of Serving the Ageless Market (McGraw-Hill, 1990).
Wolfe’s position as a provocative and cutting–edge contributor to marketing is widely indicated by frequent references in major print and broadcast media, and by his standing in the academic world where frequently give lectures to business school classes. His DRM approach to marketing has been featured in George Mason University’s Executive MBA Program.
To delve more deeply into Mr. Wolfe’s mind–opening vision of markets, consumers and the future connect with him at www.agelessmarketing.typepad.com and discover a running stream of consciousness covering some of the biggest economic and market challenges faced by businesses today.
His 2nd most recent book, Ageless Marketing (Dearborn 2004) can also be sampled at www.agelessmarketing.com.
Recently released under the Wharton School Publishing imprint is Firms of Endearment, co–authored with Raj Sisodia and Jag Sheth in January 2007. This book describes a new, paradigm–shifting business model referred to as the multiple stakeholder relationship (MSR) business model. The MSR model departs from traditional stockholder–biased business models by aligning the interests of all stakeholders in an operational schema in which no stakeholder continuously holds first rank position in a company’s attentions. Companies profiled in the book as exemplars of MSR include Costco, Harley-Davidson, Google, Honda, IKEA, Patagonia, Starbucks, Southwest Airlines and Whole Foods. Firms of Endearment is currently out or scheduled for release in Chinese, Korean, Portuguese, Italian, Spanish and Russian. It has also been published in India in an English edition.
Contact David B. Wolfe at: wolfe@agelessmarketing.com
www.agelessmarketing.com
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