Lori launched Continuum Crew following the closure of JWT BOOM, the nation’s leading mature market advertising and marketing company. As the former President, she was responsible for mature consumer strategy across a number of industries, including packaged goods, housing, pharmaceuticals, health care and many others.

Lori is a seasoned professional with more than 25 years of advertising, public relations and strategic planning experience. She is frequently called upon as an expert for publications such as The Wall Street Journal, Fast Company, CNBC.com and The New York Times on topics ranging from Boomer life stages, to prime–time women, to Boomer mothers and grandparents.

Formerly the Senior Vice President/Director of Client Services for Age Wave Impact (Age Wave), Lori worked for clients such as AOL, Listerine, Sunsweet, AARP, IBM, Subway, Blue Cross Blue Shield and many more. She has owned two advertising agencies.

In her role at JWT BOOM, Lori managed the production of LiveWire: The Summit (formerly the Beyond the Numbers Conference), for five years. She was the editor of LiveWire, the quarterly publication of JWT BOOM, and author of numerous white papers on topics relevant to the senior and Boomer population.

Lori has been honored with the Zimmerman Award for Achievement in Advertising. She has spoken for Pacific Coast Builders Association, National Association of Home Builders (NAHB), American Association of Homes and Services for the Aging (AAHSA), South by Southwest Interactive Conference (SXSW), Retail Advertising and Marketing Association (RAMA), Marketing 2 Women, Direct Marketing Educational Foundation, and The Aging of Massachusetts in preparation for the White House Council on Aging.

Lori holds a Master’s degree in Advertising from the University of Illinois, Urbana–Champaign. She is a former Associate Professor of Advertising and Public Relations within Communications at Parkland College in Champaign, Illinois. She is an empty–nester with two daughters and is currently at work on her first book on Boomers and social media.

Contact Lori Bitter at:
lori.bitter@continuumcrew.com
www.continuumcrew.com

In addition to his work with clients from a variety of industries, Todd is a respected writer and featured speaker about marketing to the 40+ adult. He is a frequent contributor to publications and has addressed national conferences on a variety of topics related to understanding and influencing mature consumers. Todd’s perspectives have been featured in Brand Week, Ad Age, Marketing Charts, The Wall Street Journal and Marketing Sherpa. You can all see Todd’s thoughts on www.maturemarketingmatters.com

The National Association of Home Builders hired Todd to write the industry course on “Marketing to Active Adults”. He has also served in various leadership roles in the 50+ Housing Council. Todd’s expertise in 40+ and affluent marketing inspired him to help found the International Mature Marketing Network.

Prior to becoming the President of Creating Results in 1996, Todd was the Director of Sales and Marketing for the A.G. Van Metre Companies, Manager of Sales and Marketing for Ryland Homes, and worked in London’s financial district for Marsh & McLennan.

Todd holds a B.A. degree from Colgate University and graduated cum laude. He has studied at the University of London and earned an MBA at Georgetown University. There Todd specialized in business and marketing strategy and graduated with highest honors.

Contact Todd Harff at:
todd@creatingresults.com
www.creatingresults.com

Michelle’s career spans over twenty years and includes business to consumer, business to business, and nonprofit expertise. She has led marketing, communications, research, and conference development initiatives for a variety of clients in the technology, healthcare, design, education, and consumer products industries. Clients include Blue Cross and Blue Shield of Florida, Ringling College of Art and Design, M2Gen, Tampa Bay Technology Forum, Haneke Design, Bisk Education, Skyway Capital Partners, Creative Sign Designs, Catalina Marketing, and many others.

Prior to founding Common Language, Michelle was a partner with Sextant Marketing Group, where she directed the firm’s strategic consulting and communications practices. From 2001 – 2004, she served as founding Executive Director of the Tampa Bay Technology Forum, a professional association dedicated to growing Tampa Bay’s technology businesses and promoting the region as a major center of entrepreneurship and innovation. During her tenure, the organization grew from zero to nearly 300 member companies that collectively employ thousands of professionals in the region’s technology and business communities.

Always active in non-profit organizations, Michelle co-founded two of them and is active in many others. Together with Deanne Roberts, former Chair of the Greater Tampa Chamber of Commerce and current Chair of ChappellRoberts, she co-founded CreativeTampaBay, a nonprofit organization designed to fuel the region’s creative industry growth by acting as a catalyst for the technology, arts, culture, science, and business communities. In 2009, she co-founded SciFlies.org, an initiative designed to help advance scientific research by connecting donors with scientists directly. She currently serves on the Leadership Council of The Community Foundation of Greater St. Petersburg, the Dean’s Advisory Council for the University of South Florida-St. Petersburg College of Business, the Board of Directors of Forward Thinking Initiatives, and the Board of Governors of the St. Petersburg Chamber of Commerce.

Michelle has co-developed, launched, and produced several influential business conferences this decade, including the Creative Cities Summit, The Florida Tech Transfer Conference, the Sarasota International Design Summit, and the Florida Boomer Lifestyle Conference.

Michelle holds Master of Arts and Bachelor of Arts degrees in English from the University of South Florida.

Contact Michelle Bauer at:
michelle@common-language.com
www.common-language.com

Dr. Fitzgerald, now retired, served on the faculty at The College of New Jersey, The University of the Arts and Immaculata University. He was chosen for the Distinguished Alumni Award in 2007 from East Carolina University.

Dr. Fitzgerald, an organizational consultant, provides workshops on Organizational Dialogue, Focused Conversation and the Change Theory with a focus is on social change in the 21st Century. Boomer Living is a direct result of Dr. Fitzgerald’s belief in lifelong learning and collective wisdom. Dr. Fitzgerald is a frequent speaker on meeting the needs of the active Baby Boomer.

Contact Dr. Douglas H. Fitzgerald at:
dfitzgerald52@gmail.com
www.keylifebenefits.com

Established in 1986 and located in Denver, Brent Green & Associates, Inc. is an internationally award-winning firm that develops integrated marketing communication programs with emphasis on direct response media, integrated sales promotions, marketing public relations, and senior executive training. His firm has received more than 50 regional, national, and international awards for creative excellence, including the Direct Marketing Association’s International Gold Echo Award.

A Colorado resident since 1981, Brent has served in a leadership capacity with many professional and public service organizations, including as board member for ten years and chairman of the Colorado Springs Convention & Visitors Bureau; board member for Junior Achievement Rocky Mountain, Inc.; and as programming vice president for the Business Marketing Association and the Rocky Mountain Direct Marketing Association. He is the tenth recipient of the Direct Marketer of the Year award from the Rocky Mountain Direct Marketing Association.

Brent has published two books in the last year. Generation Reinvention examines how Boomers are changing business, marketing, aging and the future. About one-third of the book addresses marketing to Baby Boomer men. Noble Chaos, a literary novel, recounts the defining years of this generation during the Vietnam War era as told from a college student perspective.

Contact Brent Green at:
brent@bgassociates.com
www.bgassociates.com

Trained as a marketer, with a Master’s degree from the University of Wisconsin–Madison, Anne spent her early years working at advertising agencies in the Midwest, and started her own firm, Anne Holmes & Associates (AHA) in 1994 with the goal of specializing in the use of interactive technology as a tool to help to solve client marketing problems. With personal strengths in strategic planning, public relations, marketing, advertising and business development, as well as a good ear and an empathetic heart, Anne focused on business development and executive training. Her areas of expertise: Branding and identity, using web-based tools for research and marketing, Web 2.0, social marketing, internet marketing, marketing, advertising, public relations.

More recently Anne has worked as a business development coach, training clients of internationally known marketers. She coached fellow Boomers, most of them downsized and outsourced executives, on how to build profitable ‘2nd Act’ businesses that not only support their dreams but also allow them to leave a lasting legacy. Recently, she and best–selling author Ronda Del Boccio published a book through Amazon’s Kindle program, titled How to Release the Brakes & Achieve Your Breakthrough NOW! 23 Time-Proven Secrets Guaranteed to Activate Your Success Breakthrough for Baby Boomer Entrepreneurs & Business Owners.

In early 2010, Anne and her partner, bought the NABBW and its forum site, BoomerWomenSpeak, from founder Dotsie Bregel. Later that year she launched a major update of the NABBW web site. Both sites are top-ranked by search engines on a number of the keywords relating to ‘baby boomer women’. Prior to acquiring the NABBW properties in 2010, Anne and her partner launched an online marketing firm, BoomerCo, Inc., with the goal of providing online publishing solutions for ‘Boomers, bloggers and business’. They became interested in promoting blogging as a business development tool after Anne found success with her own blog, BoomerLifestyle.com.

An accredited public relations practitioner, Anne has served in a leadership role with many professional and public service organizations, including a three–year stint on the national board for PRSA, the Public Relations Society of America. She also worked as an adjunct professor of Advertising, Marketing and Public Relations for a number of colleges in the Midwest. Anne and her partner also own several other Boomer–focused websites.

Contact Anne Holmes at:
1-877-BOOMERZ
anne@nabbw.com
nabbw.com

Contact Kevin Lavery at:
Kevin.Lavery@MillenniumDirect.co.uk
www.millenniumdirect.co.uk

Contact Mike Meyers at:
mmeyers@twoxfour.com
www.thirdgear.com

Marilynn wanted to be a newspaper reporter and at the age of 16, persuaded the publisher of a neighboring weekly newspaper to hire her as a feature reporter and columnist. Upon graduation from high school, she became a news reporter for a large Knight–Ridder paper and worked her way through college as a journalist.

Upon graduation from the University of Georgia in 1980, she began a career in public relations that has taken her from a quasi-governmental agency to one of the nation’s largest public utilities to IBM, where she spent 15 years rapidly rising through the communications and public relations ranks. During her time at Big Blue, she worked at a manufacturing plant in employee communications, served on the PC Division team that announced the IBM Personal Computer and later became an executive speech writer at the company’s corporate headquarters, eventually traveling to all 50 states in support of IBM executives.

In 1996, she founded her own PR firm, Acorn PR Consulting, Inc., providing strategic communications counsel to companies of all sizes, from the Fortune 500 to small, privately held entrepreneurial upstarts. She quickly became well known and respected for her ability to show organizations how to combine tried–and–true traditional PR techniques with emerging technologies, including blogs, webcasts, podcasts and customized electronic messages.

As an entrepreneur, she also established a thriving practice as a media trainer to more than 300 C–level executives from the Fortune 500. In 2003 she authored a book, The Scoop on Media Interviews: How to be a Respected Resource Reporters and Producers Love, and quickly became a popular professional speaker who educated and entertained audiences around the country about what it takes to remain relevant in changing times. In 2004, the CEO of a small, privately held Internet security firm recruited her as Vice President of Public Relations and Client Advocacy. As a member of the executive turn–around team, she helped put the company on the map and played a key role in taking it from an unknown, unprofitable startup to the world’s largest independent Managed Security Services Provider.

She can’t sing or dance, but plays several musical instruments and has always secretly wished she could be a country music singer. She has been married for 24 years to Atlanta native Ralph Mobley and they have two girls, Katy, 23, and Sydney, 19. The entire family lives to cheer the Georgia Bulldogs.

Contact Marilynn T. Mobley at:
marilynn.mobley@edelman.com
www.edelman.com

Sandra founded Kalön Women in Houston, Texas in 2008. Sandra is a Mid–Life Strategist who specializes in supporting women through the myriad of life changes after age 40. She frequently speaks at events nationwide.

Kalön Women was born as a way to reach out to other women sharing similar journeys and to share professional and life experiences, enriching one another along the way – all with a touch of humor. Kalön Women’s vision is to be a powerful voice for all women 40+ as they face challenges unique to their generation. The mission of Kalön Women is to provide answers and raise awareness of issues and causes that affect readers, so that this generation of women will be stronger from knowledge gained, and the generation of women who follow in their path will hopefully find it less rocky. The articles, stories, poetry and other written expressions in Kalön Women are created by real women 40+. Written to inspire, help and perhaps provide a few laughs to all “women of a certain age”.

Sandra is a participating member of NAWBO National and the Houston Chapter and HWBCC (Houston Women’s Business Chamber of Commerce), is the Regional Director of International Women’s Day Event in Houston, and participates in the Susan G. Komen and Harley’s Angels ‘Ride for a Cure’.

In recognition and appreciation of Sandra’s commitment to volunteer service, she was awarded The President’s Call to Service Award in 2010 for more than 4,000 hours of volunteer service.

The IMMN Board welcomes Sandra Levitin Morgan and looks forward to her contributions in further developing the organization and growing IMMN’s resources for its members.

Contact Sandra (Levitin) Morgan at:
sandralevitin@gmail.com
www.kalon-women.com/

In addition to serving as Creative Director, Jody founded and is currently leading Edelman’s “Boomers Insights Generation Group” national cross–sector & discipline practice.

Jody has created and directed national campaigns for a wide variety of companies and brands including Dove’s Campaign for Real Beauty, Duke University, Johnson & Johnson’s global Olympics sponsorship, Hanesbrands Inc., Fujifilm, Microsoft, the US Tennis Association, Major League Baseball, MLB Players Association, and Toys “R” Us, among others.

Jody has developed and executed several award-winning programs, most recently as the creative lead on Edelman’s Best of Silver Anvil Dove team, also winning PR Week’s Best Marketing Campaign and SABRE’s Best Marketing to Women Campaign kudos. She has won two “Gold World” Awards from the International Public Relations Association, two CIPRAs,
and six PRSA/NY Gold Apples.

Contact Jodi Quinn at:
jody.quinn@edelman.com
www.edelman.com

In 2003 Gill completed a Masters thesis on Ageism in Australian Advertising (which included reviewing over 3500 advertisements and numerous focus groups). Gill is a regular guest lecturer for the Masters of Advertising program at RMIT.

Before founding Evergreen in 2003 Gill was Managing Director for Sudler & Hennessey Australia, part of the WPP Group of companies and also worked internationally with McCann Erickson.

Gill has extensive experience across many brand portfolios including healthcare, travel, finance, government and retirement lifestyle services.

Evergreen has many blue chip clients including Stockland Retirement Group, The Office of Senior Victorians, DASSI, State Trustees, Australian Seniors Finance, Sancella, Fairfax Radio, Life Activities, and projects National Seniors.

Gill is a regular commentator on issues relating to advertising and marketing to boomers and seniors with appearances on television, articles in newspapers, trade publications and key note speaking at industry functions.

Contact Gill Walker at:
gill@evergreenam.com.au
www.evergreenam.com.au