Lori launched Continuum Crew following the closure of JWT BOOM, the nation’s leading mature market advertising and marketing company. As the former President, she was responsible for mature consumer strategy across a number of industries, including packaged goods, housing, pharmaceuticals, health care and many others.

Lori is a seasoned professional with more than 25 years of advertising, public relations and strategic planning experience. She is frequently called upon as an expert for publications such as The Wall Street Journal, Fast Company, CNBC.com and The New York Times on topics ranging from Boomer life stages, to prime–time women, to Boomer mothers and grandparents.

Formerly the Senior Vice President/Director of Client Services for Age Wave Impact (Age Wave), Lori worked for clients such as AOL, Listerine, Sunsweet, AARP, IBM, Subway, Blue Cross Blue Shield and many more. She has owned two advertising agencies.

In her role at JWT BOOM, Lori managed the production of LiveWire: The Summit (formerly the Beyond the Numbers Conference), for five years. She was the editor of LiveWire, the quarterly publication of JWT BOOM, and author of numerous white papers on topics relevant to the senior and Boomer population.

Lori has been honored with the Zimmerman Award for Achievement in Advertising. She has spoken for Pacific Coast Builders Association, National Association of Home Builders (NAHB), American Association of Homes and Services for the Aging (AAHSA), South by Southwest Interactive Conference (SXSW), Retail Advertising and Marketing Association (RAMA), Marketing 2 Women, Direct Marketing Educational Foundation, and The Aging of Massachusetts in preparation for the White House Council on Aging.

Lori holds a Master’s degree in Advertising from the University of Illinois, Urbana–Champaign. She is a former Associate Professor of Advertising and Public Relations within Communications at Parkland College in Champaign, Illinois. She is an empty–nester with two daughters and is currently at work on her first book on Boomers and social media.

Contact Lori Bitter at: lori.bitter@continuumcrew.com
www.continuumcrew.com

In addition to his work with clients from a variety of industries, Todd is a respected writer and featured speaker about marketing to the 40+ adult. He is a frequent contributor to publications and has addressed national conferences on a variety of topics related to understanding and influencing mature consumers. Todd’s perspectives have been featured in Brand Week, Ad Age, Marketing Charts, The Wall Street Journal and Marketing Sherpa. You can all see Todd’s thoughts on www.maturemarketingmatters.com

The National Association of Home Builders hired Todd to write the industry course on “Marketing to Active Adults”. He has also served in various leadership roles in the 50+ Housing Council. Todd’s expertise in 40+ and affluent marketing inspired him to help found the International Mature Marketing Network.

Prior to becoming the President of Creating Results in 1996, Todd was the Director of Sales and Marketing for the A.G. Van Metre Companies, Manager of Sales and Marketing for Ryland Homes, and worked in London’s financial district for Marsh & McLennan.

Todd holds a B.A. degree from Colgate University and graduated cum laude. He has studied at the University of London and earned an MBA at Georgetown University. There Todd specialized in business and marketing strategy and graduated with highest honors.

Contact Todd Harff at: todd@creatingresults.com
www.creatingresults.com

Contact Kevin Lavery at: Kevin.Lavery@MillenniumDirect.co.uk
www.millenniumdirect.co.uk

Contact Mike Meyers at: mmeyers@twoxfour.com
www.thirdgear.com

Marilynn wanted to be a newspaper reporter and at the age of 16, persuaded the publisher of a neighboring weekly newspaper to hire her as a feature reporter and columnist. Upon graduation from high school, she became a news reporter for a large Knight–Ridder paper and worked her way through college as a journalist.

Upon graduation from the University of Georgia in 1980, she began a career in public relations that has taken her from a quasi-governmental agency to one of the nation’s largest public utilities to IBM, where she spent 15 years rapidly rising through the communications and public relations ranks. During her time at Big Blue, she worked at a manufacturing plant in employee communications, served on the PC Division team that announced the IBM Personal Computer and later became an executive speech writer at the company’s corporate headquarters, eventually traveling to all 50 states in support of IBM executives.

In 1996, she founded her own PR firm, Acorn PR Consulting, Inc., providing strategic communications counsel to companies of all sizes, from the Fortune 500 to small, privately held entrepreneurial upstarts. She quickly became well known and respected for her ability to show organizations how to combine tried–and–true traditional PR techniques with emerging technologies, including blogs, webcasts, podcasts and customized electronic messages.

As an entrepreneur, she also established a thriving practice as a media trainer to more than 300 C–level executives from the Fortune 500. In 2003 she authored a book, The Scoop on Media Interviews: How to be a Respected Resource Reporters and Producers Love, and quickly became a popular professional speaker who educated and entertained audiences around the country about what it takes to remain relevant in changing times. In 2004, the CEO of a small, privately held Internet security firm recruited her as Vice President of Public Relations and Client Advocacy. As a member of the executive turn–around team, she helped put the company on the map and played a key role in taking it from an unknown, unprofitable startup to the world’s largest independent Managed Security Services Provider.

She can’t sing or dance, but plays several musical instruments and has always secretly wished she could be a country music singer. She has been married for 24 years to Atlanta native Ralph Mobley and they have two girls, Katy, 23, and Sydney, 19. The entire family lives to cheer the Georgia Bulldogs.

Contact Marilynn T. Mobley at: marilynn.mobley@edelman.com
www.edelman.com

In addition to serving as Creative Director, Jody founded and is currently leading Edelman’s “Boomers Insights Generation Group” national cross–sector & discipline practice.

Jody has created and directed national campaigns for a wide variety of companies and brands including Dove’s Campaign for Real Beauty, Duke University, Johnson & Johnson’s global Olympics sponsorship, Hanesbrands Inc., Fujifilm, Microsoft, the US Tennis Association, Major League Baseball, MLB Players Association, and Toys “R” Us, among others.

Jody has developed and executed several award-winning programs, most recently as the creative lead on Edelman’s Best of Silver Anvil Dove team, also winning PR Week’s Best Marketing Campaign and SABRE’s Best Marketing to Women Campaign kudos. She has won two “Gold World” Awards from the International Public Relations Association, two CIPRAs, and six PRSA/NY Gold Apples.

Contact Jodi Quinn at: jody.quinn@edelman.com
www.edelman.com

In 2003 Gill completed a Masters thesis on Ageism in Australian Advertising (which included reviewing over 3500 advertisements and numerous focus groups). Gill is a regular guest lecturer for the Masters of Advertising program at RMIT.

Before founding Evergreen in 2003 Gill was Managing Director for Sudler & Hennessey Australia, part of the WPP Group of companies and also worked internationally with McCann Erickson.

Gill has extensive experience across many brand portfolios including healthcare, travel, finance, government and retirement lifestyle services.

Evergreen has many blue chip clients including Stockland Retirement Group, The Office of Senior Victorians, DASSI, State Trustees, Australian Seniors Finance, Sancella, Fairfax Radio, Life Activities, and projects National Seniors.

Gill is a regular commentator on issues relating to advertising and marketing to boomers and seniors with appearances on television, articles in newspapers, trade publications and key note speaking at industry functions.

Contact Gill Walker at: gill@evergreenam.com.au
www.evergreenam.com.au

David works with clients to help them define their needs and goals, as well as provides them with insight on integrating digital media into their current marketing initiatives. Most importantly, David works with new clients to determine what core needs their product or service can fulfill for an older consumer, which then enables he and his team to develop online marketing strategies that incorporate the right mix of high tech and human touch.

David, along with his business partner Jonathan Boehman, is the co–author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement, which addresses how to effectively engage baby boomers online through a developmental approach and a more holistic definition of engagement as a metric. David and his team are the recipients of over 100 regional, national and international awards including a Gold Mature Media Award for their work in senior living. He is a founding board member of the International Mature Marketing Network (IMMN) and has taught various Internet related courses at McDaniel College as an adjunct professor for over 10 years.

Contact David Weigelt at: david@immersionactive.com
www.immersionactive.com