Webinar: Fundraising From Baby Boomers - What Research, Results and Recession is Telling Us

Presented by Steven Dodds

Wed. July 15th, 2009 at 11:00 am EST

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*FREE to IMMN Members! $50 for Non-members. Refundable if you join IMMN.

Targeting Boomers and Beyond

May 15, 2009 in Washington, DC

One day. Ten internationally-recognized experts in mature marketing. Hundreds of actionable ideas, new insights, research highlights and case study inspirations.

Join IMMN and the Market Research Global Alliance at this fast-paced, DC-area workshop and learn how to:

• Segment and reach this lucrative market using new methodologies,
• Develop products and services that reflect the needs and wants of this market,
• Create meaningful and effective advertising messages,
• Market your products and services in even the worst economy,
• Turn the recession marketplace into a unique opportunity for increased sales.

Speakers include several IMMN members:

• Brent Green, author and generational marketing expert
• Todd Harff, President of Creating Results—strategic marketing
• Laurel Kennedy, Founder of Age Lessons
• Kevin Lavery, Managing Director of Millennium Direct

Additional presenters include: Jacob Brown, President of In-Depth Research; Dr. Leslie Harris, Founder Mature Marketing & Research; Gerald Linda, President of Gerald Linda & Associates; Tom Mann, Managing partner of TR Mann Consulting; Andrew Nibley, Chairman and CEO of Marsteller; Dr. Carol Orsborn, Senior Strategist with Vibrant Nation; Sandra Timmerman, Executive Director MetLife Mature Market Institute.

IMMN members receive discounted pricing for early bird registrations (by April 30, 2009): $295. Bring a colleague for free! Book two seats at the same time for only $395.

Limited to only 130 participants. Space is filling quickly, so Register TODAY and take advantage of the early bird rate! After March 30th the price is $495.

Silver Market Symposium

October 2-3, 2008 in Tokyo, Japan

This first-ever global forum unlocks the secrets of the silver market phenomenon and focuses on innovation, product and service development, technology management, marketing and business models for the 50+ market. Additionally, policy makers, academics and practitioners will debate business responsibilities, challenges and solutions for coping with changing demographics around the world.

For more information, visit: www.dijtokyo.org

Focalyst Executive Forum

October 2-3, 2008 in New York City

The Focalyst Executive Forum is the must-attend baby boomer business event of the year, offering essential insights for marketers targeting boomers and beyond. Over the course of two days, attendees will be immersed in best practices, trends, and case studies on reaching today’s most coveted consumer group. Featuring industries from health, finance, and technology to retail, beauty, and leisure, this event also offers unparalleled networking opportunities.

For more information, visit: www.focalyst.com