IMMN - International Mature Marketing Network
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Upcoming Webinars:
  • October 15, 2008
    Marketing to Boomer Men
  • November 19, 2008
    In Search of Meaning: The Intersection Between Marketing and Spirituality in the Boomer Marketplace
  • December 10, 2008
    Firms of Endearment + the Mature Market
Past Webinars:
  • September 17, 2008
    PrimeTime™ Women
  • August 20, 2008
    Boomers and Social Networking
  • July 16, 2008
    Boomer Men – The Perfect Fit
  • June 23, 2008
    Older, Richer, Wiser? A Recap of Millennium’s Mature Marketing Conference
  • May 14, 2008
    Visualizing the Future of Mature Marketing in Europe and Beyond
  • April 15, 2008
    Where will baby boomers be in 20 years?
  • March 12, 2008
    PrimeTime™ Women
  • February 20, 2008
    Direct marketing

Webinar: Marketing to Boomer Men

Wednesday October 15, 2008 11am EST
presented by Brent Green, author of Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions

Brent Green, author of "Marketing to Leading-Edge Baby Boomers," shares insights, case studies and strategies to target Baby Boomer men, an unprecedented business opportunity for silver industries and many product categories.

  • Learn new ways marketers are using generational marketing, coupled with gender targeting, to achieve more relevant brand identity and competitive advantages
  • Discover how Boomer men are similar to and different from their female peers and, armed with these insights, how you can reach men with meaningful and motivating marketing communications
  • Explore successful, research-driven marketing programs that have resonated with Boomer men and their emerging values and aspirations

Register Now*

* FREE to IMMN Members! $50 for Non-members. Registration for members of the media will also be waived (press credentials required). Refundable if you join IMMN.

Silver Market Symposium

October 2-3, 2008 in Tokyo, Japan

This first-ever global forum unlocks the secrets of the silver market phenomenon and focuses on innovation, product and service development, technology management, marketing and business models for the 50+ market. Additionally, policy makers, academics and practitioners will debate business responsibilities, challenges and solutions for coping with changing demographics around the world.

For more information, visit: www.dijtokyo.org

Focalyst Executive Forum

October 2-3, 2008 in New York City

The Focalyst Executive Forum is the must-attend baby boomer business event of the year, offering essential insights for marketers targeting boomers and beyond. Over the course of two days, attendees will be immersed in best practices, trends, and case studies on reaching today’s most coveted consumer group. Featuring industries from health, finance, and technology to retail, beauty, and leisure, this event also offers unparalleled networking opportunities.

For more information, visit: www.focalyst.com
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