Age Lessons is the pre-eminent Boomer think tank in the U.S., converting knowledge of the Baby Boomer cohort into business opportunities and policy recommendations for private and public sector clients. The company provides a barometer on Boomer needs, wants and values in five life areas: finance/money, wellness/body, values/spirit, career/work and social/play.
www.agelessons.com
Creating Results is a full-service agency that markets to affluent consumers seeking a higher quality of life. While most agencies focus on the youngest generations, they follow the money. They apply their mature consumer insights to help clients build relationships with the people who make the majority of purchases. . . people 40+. They have generated over $3.7 billion in sales for clients.
www.creatingresults.com
Edelman is the world’s largest independent public relations firm, with more than 3,000 employees in 52 offices worldwide. In February, 2008 Edelman launched its Boomer Insights Generation Group™ to specialize in communications marketing strategies to reach and activate consumers born between 1946 and 1964. The consultancy will work with clients to tailor their conversations and relationship-building with “Bull’s Eye Boomers™” ; boomer peer influencers identified in recent research conducted by StrategyOne, Edelman’s full-service market research company. Edelman’s Boomer Insights Generation Group is led by agency veteran EVP Jody Quinn and SVP Marilynn Mobley, who is also the author of the popular blog Baby Boomer Insights.
www.edelman.com
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Evergreen is the first agency in Australia and New Zealand to specialize exclusively in advertising aimed at reaching the hearts and minds of Boomers and Seniors, with offices in Melbourne, Sydney and Wellington. Evergreen serves blue chip accounts across the finance, travel, retirement living media and healthcare industries.
JWT Boom knows more about Boomers and the mature market—and why they buy—than anyone else. For more than ten years, JWT Boom's principal staff has specialized in finding new ways to capture their attention, earn their trust and influence their purchases. A division of JWT Specialized Communications, JWT BOOM is a fully-integrated advertising and communications firm—the only one focused on the 40-plus market within a global agency.
www.jwtboom.com
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Immersion Active is the Internet marketing agency for the 50-plus markets. Based in the U.S., they help companies leverage digital media to effectively connect with baby boomers, seniors, and distinct segments of the mature markets.
www.immersionactive.com
McDill Associates, a national branding firm, offers clients top-to-top access to agency principals, dimensional package design abilities that have earned U.S. patents, coupled with the ability to awaken the dormant excitement in aging brands and fully develop the potential in new product concepts. McDill likes to function in the fourth dimension for clients--the realm of the truly creative.
www.mcdill.com
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Millennium is the only UK advertising and direct marketing agency to specialize exclusively in the ‘mature’ [50+] market. The company has over 200 employees, a turnover of £26 million and works for some of the UK’s biggest companies.
www.millenniumdirect.co.uk
Reilly Group is a full-service qualitative research firm that has always believed in the power of information to guide business decisions. To better serve the Baby Boom generation, the firm created the Generation Woodstock initiative to fully understand and track this age cohort.
www.reillygroup.com
www.generation-woodstock.com
thirdgear is one of the first and only marketing communications firms dedicated to enhancing the fun and freedom of life after 40. Our proprietary online panel of gearheads keep us informed, in-touch and on the inside track of history's most powerful consumer group.
www.thirdgear.com
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