Thought Leadership
All of IMMN’s Board Members and Advisors are hugely active in the 40+ marketing space. Not only are there books in the making, speaking engagements to hold, business consultancies happening, television appearances being taped, and tweets being tweeted, but there are many popular and informative blogs being updated as we speak.
Below is a sampling of some of the blogs that are authored by IMMN members. From here you can keep up to speed with who’s blogging and what’s being blogged about from the world’s most influential panel of experts in 40+ consumer marketing.
| Mature Marketing Matters |
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By: Todd Harff |
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| Baby Boomer Insights |
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By: Marilynn Mobley |
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| 20Plus30 |
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By:Dick Stroud |
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| Advertising to Baby Boomers |
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By: Chuck Nyren |
- Inflation Hits WOMM/Social Media Marketing
It was in August 2011 when WOMM reviews could be bought for a dollar a star: 5-Star Web Reviews Go for $5In tens of millions of reviews on Web sites like Amazon.com, Citysearch, TripAdvisor and Yelp, new books are better than Tolstoy, restaurants are undiscovered gems and hotels surpass the Ritz. Since then, due to demand, the price has doubled: For $2 a Star, an Online Retailer Gets 5-Star Product ReviewsThe merchant, which seems to have no Web site and uses a mailbox drop in suburban Los Angeles …
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| Boomers |
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By: Brent Green |
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| Ageless Marketing |
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By: David B. Wolfe |
- Teach Me to Fish–#4: The Common Error of Seeing the World as We Want It
Teach Me to Fish©, a special ongoing series of marketing insights Invoking the timeless wisdom, "Give a man a fish and he eats for a day; teach him to fish and he eats for a lifetime." Sponsored by Immersion Active, a communications agency for the 21st century. _______________________ Two weeks ago, the world of experimental physics was rocked to its core by one of the most explosive events in memory,…
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